1.3 Assignment – Brand Selection Blog Post


My name is Gregorio Feliciano and I am here today to tell you that I have chosen Vans as the business that I will be using for my final project in Content Strategy, Development & Marketing. Vans has been known as always being innovators in the shoe and clothing industry. They are the underdogs, the ones who choose a different path when the rest of the world is telling us to be normal. The creatives and the collaborators. Vans has been known for the creation of the waffle sole shoe that’s so popular today. It’s a brand that I have always looked up to growing up. When it came to art and design it is a brand that always catches my eye. The quality of the shoes are great and in recent years their marketing is something has caught my attention. They are heavily involved in music scenes, art culture, and skating/surfing. In this course, I hope to learn more about what it takes to make a successful campaign that will help a business further their engagement and reach in the community. With the knowledge that we will be going over this month and learning, I hope to take away a sense of accomplishment for my future career.

Check out this post by Gregorio!

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