Hello, my name is Gregorio and the brand that I will be talking about today is Vans. Since 1966 they have been the leader in the casual shoe industry. I have chosen video as content deliverable. It’s very important to provide customers with engagement in the form of video. It’s content that they can show family and friends and get more traffic and sales going for your website. The age range of 13-25 spend a major amount of time online watching videos on instagram and YouTube. So why not include them in your videos as a form of content! With video, it’s a creative form of information that you can use across all channels. It can be posted across social media, shared on the website and used for promotional purposes.Check out this post by Gregorio!