We have come to the final assignment for the course! This was a very challenging month. Make sure to always be organized and ready everything for the week ahead of time so you’re prepared to face the work. I am very glad that I grew up in the age of social media. It helped me understand the language and work flow of this months course a lot better. Also being a trend hunter helped me. I found multiple sources of information for creative campaigns online. Including Vans, Movember & LUSH. I feel that the process as a whole is something that I have a better understanding of and still learning on what I can improve. Organization, lists and calendar dates have been something to help me be more organized. Learning the different forms of content production has been a lot of fun this month. I will remember when making future projects what will work for a company depending on the audience that they target. Presentations and slides are something that I haven’t done in decades but with each one I keep learning new tricks to improve on the process.
This week I will be discussing how I will be linking the Vans brand content to turn viewers into customers. This will be done on platforms of choice for the age range that Vans targets. (15-25.) It will consist of videos showcasing customers wearing Vans and how they wear them. Whether it’s creating art, working in the kitchen or skating. Youtube is a powerhouse of information in 2019. It’s my social platform of choice when it comes to uploading content and getting views. Millions of viewers will get a chance to see our content and spread the video on multiple platforms. These videos can be shard on Twitter and Facebook to get a larger reach for customers of all ages. YouTube is in our browsers, living rooms and pockets in the form of an easy to navigate applications that users access daily. The series of videos that will be uploaded to the platform will both inspire customers to submit their own but also get them talking about the brand and get more loyalty and purchases at the end of the day.
Hello, my name is Gregorio and the brand that I will be talking about today is Vans. Since 1966 they have been the leader in the casual shoe industry. I have chosen video as content deliverable. It’s very important to provide customers with engagement in the form of video. It’s content that they can show family and friends and get more traffic and sales going for your website. The age range of 13-25 spend a major amount of time online watching videos on instagram and YouTube. So why not include them in your videos as a form of content! With video, it’s a creative form of information that you can use across all channels. It can be posted across social media, shared on the website and used for promotional purposes.
My name is Gregorio Feliciano and I am here today to tell you that I have chosen Vans as the business that I will be using for my final project in Content Strategy, Development & Marketing. Vans has been known as always being innovators in the shoe and clothing industry. They are the underdogs, the ones who choose a different path when the rest of the world is telling us to be normal. The creatives and the collaborators. Vans has been known for the creation of the waffle sole shoe that’s so popular today. It’s a brand that I have always looked up to growing up. When it came to art and design it is a brand that always catches my eye. The quality of the shoes are great and in recent years their marketing is something has caught my attention. They are heavily involved in music scenes, art culture, and skating/surfing. In this course, I hope to learn more about what it takes to make a successful campaign that will help a business further their engagement and reach in the community. With the knowledge that we will be going over this month and learning, I hope to take away a sense of accomplishment for my future career.
Setting goals are important to do to get your brain working and keeping your future in check. It helps you work towards a purpose and not just scramble to think about what you need to do all the time. It keeps you in check when you start to stray from your path. My short term goal is to move to Orlando hopefully by the time I graduate. I would like to be in Orlando so I can be close to the industries I would like to work in. Where I live now doesn’t offer as much as I would hope. I am still in the process of achieving my short term goal. My current job and other obligations have kept me from being able to currently focus on moving. I still plan to keep on trying to move but right now I just can’t leave the town I am living in. My plan is to keep saving money, find some decent places and then execute the actual move. Things at work changed a lot the last year and it has kept me in the department I’m in because they really needed me. A new long term goal would be to graduate by next July. I have really put a lot of strain on myself this year by trying to do too much at once. I have actually stepped back a lot more in the workplace this year so I can focus on school. I place to now have four days to be able to do schoolwork compared to the 50+ hours I was working at work on top of doing schoolwork and getting barely any sleep. I plan to really focus on the schoolwork and not let my job get in the way too much like I was letting it do. I have had a very important role but they will need to understand my goals for this next year. My medium term goal would be to have certification in Adobe Suite. Which I hope to work more on later this year. I have shortly been teaching myself little by little how to use the different apps. A long term goal was to make more connections in Orlando with local businesses, brands, and companies. Which I have been a little bit more lately. I attended an event where I met some folks who run and manage local brands in Orlando such as clothing and a theme park blog.
Both intrapreneur and entrepreneur require some sort of creative skill to be successful. They both bring creative thought and process to the workplace. Entrepreneurs are usually the founders of a business. They are the ones in charge and usually make key decisions within a company. They are always on the hunt for knowledge and new innovation. An intrapreneur is someone who could in term be an entrepreneur. They work within businesses to introduce new products, innovate and keep the overall company objective and profit in check at all times. Intrapreneurs work closely with the business, unlike entrepreneurs. Entrepreneurs set up completely new businesses while the intrapreneur helps existing businesses grow. Intrapreneurs don’t take higher risks than an entrepreneur does.
To me an intrapreneur almost sounds like an investor coming to a company. I like that both focus on leadership, vision and adaptability. As an intrapreneur you have accesses to people above you who can help you grow and learn which is great. Overall, it’s simple to understand the differences between the two and they share a lot of common traits. Though the life of an intrapreneur can be very difficult at times because everything that they do has to be overlooked or approved before given the okay to complete or do a project or introduce a new idea to the company. I myself have worked alongside an entrepreneur the last six years and the way they work is something to admire massively. Many nights of no sleep and 14+ hour days to get everything done.
Johnny “Cupcakes” Earle here letting you know that we are going on tour across the United States! I would like to say just how happy I am that fans all across the world have supported my brand and the events that we do at our stores. This year we are taking it to the next level and coming to you! We will be touring starting in the summer and finish strong by the time winter starts.
All of your favorite artists from your hometowns will be in attendance. Come support local art and learn a thing or two from the artists. You have the chance to learn some behind the scene tips and tricks on how to draw, sculpt or build various forms of art.
Come enjoy our vendor hall with all the brands you love like Supreme as well as local shops that you may have not heard of before! We will also be featuring many food vendors that will sure to be delicious! From grilled cheese to cupcakes and everything in between. The best part will be the chance to get to jam out with your favorite bands all live! We are putting together the best bands from each genre to entertain the masses.
We will also be giving guests the chance to learn how to run a business or start your own brand! I myself will be at each one of the tours stops giving a lecture. If you haven’t been to one before you’re in for a treat!
We hope to see you all very soon!
NOTE: THIS IS A CLASS ASSIGNMENT AND DOES NOT ACTUALLY PORTRAY THE JOHNNY CUPCAKES BRAND.
I came across CharliMarieTV on YouTube and she explains in her video how to design for mobile websites. Very informative video on how she used to always do desktop versions of websites first but after much learning, she switched over to mobile. She gives some good insider tips on what to do.