• Web Design & Development,  Web Design Style Guide Tools

    12 Helpful Web Design Style Guide Tools

    Web Design Style Guide Creative Process Using Design Tools To Create A Style Guide With websites becoming more and more complex, and multiple people working on a single site, it is more crucial than ever to have a way to stay organized and consistent with content. A creative style guide is one such way.  “It is beneficial to have a style guide in order to create a cohesive experience among different pages.” (Laurinavicius, 2017) Using the Adult Literacy League website, I was able to create a mock web design style guide. For the style guide I generated a color palette, mood board, and explored new fonts using several creative design…

  • Marketing Strategies,  Portfolio Blog Posts

    Content Strategy, Development, & Marketing: A Course Reflection

    A Reflection On My Content Strategy, Development, and Marketing Course My last post for (CSDM) will be a reflection on my course experience, discussing personal strengths, improvements, and what I will take from this course to help me in my future endeavors! Strengths Specific strengths I have that have helped me in the process of creating great content for my future marketing projects include being creative, detail oriented, and passionate about storytelling and brand strategies. I would say my passionate nature drives me to want to discover a brands SWOT and use this as a foundation for my creative thinking and marketing research to develop great content.  Improvements The research…

  • social media strategy
    Marketing Strategies,  Portfolio Blog Posts

    Social Media Content Support

    “Content Marketing isn’t just about what’s created. It is about the entire process, including the way you distribute and promote that content.” This means a social media strategy is essential to any content marketing campaign. Quote from Curata blog by Pam Didner Week three of my Content Strategy, Development, and Marketing (CSDM) course involves better defining my social media strategy for inclusion in my final project; creating a content marketing campaign strategy for the Netflix brand, helping solve a business need. This post will discuss my research on effective social media channels for sharing video content, along with demographic, analytic, and other strategic information that best aligns with Netflix’s target market.…

  • Marketing Strategies

    Netflix: Content Selection

    For week two of my Content Strategy, Development and Marketing (CSDM) course, I am focusing on developing a creative brief for my brand of choice, Netflix. (Click here to check out my post for week one of CSDM.) In order to complete this I must first select my content deliverable based on my research on the Netflix brand and effective content strategies! Netflix Content Deliverable Let’s start off by going over my content deliverable. After completing thorough research on the company, Netflix, and on effective content strategies; I now feel confident in choosing video content as my content selection for my final project. Why Did I Choose This Deliverable According…

  • Netflix tablet: Jess Gold Digital Marketing Blog
    Marketing Strategies

    Netflix: Content Strategy Brand Selection

    Let’s Get Started Hi, my name is Jessica Gold and I am excited to dive into Content Strategy, Development, and Marketing. Two books on this subject, I would definitely recommend are written by Ann Handley, Everybody Writes, and Content Rules.   Netflix & Content Strategy This week in CSDM, is focused on selecting a brand and researching their content.  Well, being a fan of Netflix and their content strategy, this was an easy decision!  I am excited to discover more and their content strategy. This blog post will discuss my brand of choice, Netflix and why I chose the brand for my final project! Brand Introduction Netflix, Inc., a digital media…

  • Portfolio Blog Posts

    Tracking Your SMART Goals

    What are SMART goals? How does goal setting fuel your ambition? Many people feel frustrated, working hard, but not always getting to where they want or anywhere worthwhile. An important reason for this is, they haven’t taken the time to really think about and strategize a plan for their goals. Goal setting increases productivity and motivation fueling ambition. Goals should be maps to where you want to go. By creating specific, measurable, achievable, relevant, and time-bound goals one can track progress and reach a set destination.  We need to make sure we are setting the right goals, which is why SMART goals are so vital for creating a mapped out…

  • Innovation

    Entrepreneur vs. Intrapreneur

    Entrepreneur vs. Intrapreneur An entrepreneur operates their own company having complete freedom and responsibility. An intrapreneur is responsible for “innovating within an existing organization (usually a big one). Intrapreneur can be defined as a “professional at a company who uses his or her talent and skills to lead the launch of new products, services, projects, business lines, etc. with an entrepreneurial mindset.” (Guillem, 2019).  Risk Factor While intrapreneurship is less risky, it also comes with less autonomy. The pay-off from a successful product or idea is also usually smaller.” (Frost, 2019).  An entrepreneur has full control over the project, business ownership, freedom to maneuver, and a 100% commitment, while an intrapreneur…

  • Consumer Tech,  Innovation

    10 Reasons Why Netflix Is A Binge-Worthy Value

    “What Makes Netflix Such A Binge-Worthy Value?”, the question on everyone’s mind, while glued to a screen deciding whether to continue watching. Read 10 Reasons Why Netflix Is A Binge-Worthy Value Watch Netflix Trailers & Teasers: What To Watch On Netflix This April Through July [2019] 10 Reasons Why Netflix Is A Binge-Worthy Value What To Watch On Netflix This April Through July [2019] Wine Country Friendship is a trip. Watch Wine Country on Netflix May 10, 2019. Netflix Original–Wine Country Synopsis: In honor of Rebecca’s (Rachel Dratch) 50th birthday, Abby (Amy Poehler) plans a scenic Napa getaway with their best, longtime friends. Workaholic Catherine (Ana Gasteyer), post-op Val (Paula…

  • Web Design & Development

    Modern Web Design [Infographic]

    Modern Web Design Statistics 75% of consumers judge the credibility and trustworthiness of your business from your website’s design. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. 85% of adults think that a company’s website viewed on a mobile device should be as good or better than its desktop website. 38% of people will stop engaging with a website if the content or layout is unattractive. Strong, modern web design is vital to your brand’s reputation, and your bottom line!