Storytelling is all about adapting stories to tell them in slightly different ways to different audiences. By examining a story told throughout time by different cultures one can gain a better understanding of how culture and technology create different story adaptions.
Archetypes: An Important Tool In Marketing Archetypes are recognizable patterns of human behavior which are often amplified in stories. Using archetypes enables audiences to engage and interact with a brand, or a product. This powerful tool connects audiences to brands and products. Why is Storytelling Important? Storytelling connects us to our humanity. As a result, storytelling is how people make sense of the world. Using this concept, marketers are able to emotionally connect consumers to their brand and or product. What comes to mind when you think of a brand that uses the jester archetype; helping people enjoy life or live in the moment, having a fun loving culture, being…