• Brand Strategies

    One Of the Greatest Examples Of The Jester Brand Archetype

    Archetypes: An Important Tool In Marketing Archetypes are recognizable patterns of human behavior which are often amplified in stories. Using archetypes enables audiences to engage and interact with a brand, or a product. This powerful tool connects audiences to brands and products. Why is Storytelling Important? Storytelling connects us to our humanity. As a result, storytelling is how people make sense of the world. Using this concept, marketers are able to emotionally connect consumers to their brand and or product. What comes to mind when you think of a brand that uses the jester archetype; helping people enjoy life or live in the moment, having a fun loving culture, being…

  • wordpress see tips and tricks laptop
    SEO

    WordPress SEO Tips & Tricks

    I would like to share with you a few useful WordPress SEO tips and tricks, video tutorials, and articles that were beneficial to me with improving my websites visibility. Download and use the Yoast SEO Plugin. Create plenty of headings, use small paragraphs, high resolution images, and videos. (Find out more about great resources for free images on my Web Design Style Guide Creative Process Post.) Optimize all your images with alt tags (you’ll see this field when you upload the image file). Learn How To Setup Yoast SEO With Your WordPress Website. The Yoast plugin will help increase your website visibility and Google ranking greatly enhancing your WordPress website!…

  • Web Design & Development,  Web Design Style Guide Tools

    12 Helpful Web Design Style Guide Tools

    Web Design Style Guide Creative Process Using Design Tools To Create A Style Guide With websites becoming more and more complex, and multiple people working on a single site, it is more crucial than ever to have a way to stay organized and consistent with content. A creative style guide is one such way.  “It is beneficial to have a style guide in order to create a cohesive experience among different pages.” (Laurinavicius, 2017) Using the Adult Literacy League website, I was able to create a mock web design style guide. For the style guide I generated a color palette, mood board, and explored new fonts using several creative design…

  • Welcome Post

    Welcome To The Jess Gold|Digital Marketing Strategist Blog

    Welcome To The Jess Gold | Digital Marketing Strategist Blog “Once we believe in ourselves, we can risk curiosity, wonder, spontaneous delight, or any experience that reveals the human spirit.” E.E. Cumming The Purpose Of This Blog The Jess Gold | Digital Marketing Strategist blog provides insight into digital marketing tips and trends to inspire readers to imagine, create, and implement their digital marketing goals. My passion for digital marketing and my love for sharing knowledge is the inspiration behind this digital marketing blog. Through this blog, I am able to share what I learn from marketing research, projects, coursework, and freelance work. I believe a life filled with joy requires both, purpose and…

  • Visual Inspiration

    What Makes Netflix So Relatable?

    Written by: Ellen DeGeneres, Sr. Publicist for Netflix, Inc. (PR Course Project) “What Makes Netflix So Relatable”, the question on everyone’s mind, while glued to a screen dancing deciding whether to just watch one more episode. Who doesn’t understand the addicting nature of watching Netflix and being able to watch an entire series in a day or re-watch a favorite comedy special repeatedly? Relatable Binge-watching Netflix almost every day, I’m pretty much an expert. I understand the struggle with subscription price increases making you question the value, I mean I may live in a mansion and have a butler name Batu, but I’m just like you. I am completely relatable, right?…