Portfolio

Portfolio


Analyzing Streamers: TIDAL


This is a presentation on one of the most intriguing streaming platforms on the market, TIDAL. We look at why TIDAL is a vital platform for artists, and explore the company’s background and services. Please click here to view the presentation. This is a project from the Music Retail & Distribution course (October 2018), as part of my Music Business degree program at Full Sail University.


Live Nation’s Company Business Model

This Keynote Presentation describes Live Nation’s business model using financial information and market research. Future opportunities to increase revenues are also explore in the presentation. This Keynote is a project from the Company Business Model Assignment in the Music Business Models course (Mar. 2018), as part of my Music Business degree program at Full Sail University. Please click here to see the presentation.


Gemstar Financial Analysis Report

Financial reports for Gemstar. In this presentation we go over the Statement of Cash Flows, Profit and Loss Statement, Balance Sheet and other important financial statements. We also explore internal controls that will help protect the company from fraud and error. This presentation is a project from the Reporting to Management Assignment from the Business Accounting online course (Oct 2017), as part of my Music Business degree program at Full Sail University. Please click here to see the full report.


Artist Case Study: Travis Scott

This presentation examines Travis Scott and his recent release, Astroworld. We explore his artist persona, differentiating factor, promotional strategies, and even gauge the album’s performance and reach. Please click here to see the full presentation. This is an Excellence Component project from the Music Retail & Distribution course (October 2018), as part of my Music Business degree program at Full Sail University.


Interscope Records – Company Research


This report explore Interscope A&M Gaffen’s company and discusses their parent company. Financial standings are analyzed and products are examined as well. This report is a project from the Initial Company Research Assignment in the Project and Portfolio II: Business and Marketing Online course (Sep 2017), as part of my Music Business degree program at Full Sail University. Click here to review the report.


K-Rino: Artist Brand Audit, Touring Strategy, and Pitch

This is a combination of assignments for a well established underground artist: K-Rino. We conduct an artist brand audit in order to understand who he is and gauge how he interacts with his target audience. We then evaluate information from the brand audit and create a touring strategy that allows him to connect with his audience in a profitable way, and wrap it all up in a presentation pitch. These projects were created for my Portfolio V course (Aug 2018), as part of my Music Business degree program at Full Sail University. Please click here to see the full report.


Alessia Cara – Scars to Your Beautiful

Here is an in depth look into what it takes to convince a music company or investor to put forth resources to a music video. I researched and analyzed Alessia Cara’s “Scars to Your Beautiful,” in order to reverse engineer the project into fruition. This is a combination of assignments (Infographic, Production Schedule, and One Sheet Prospectus & Pitch) from the Project and Portfolio III online course (Feb 2018), as part of my Music Business degree program at Full Sail University. Please see the project here.


Digital Release Strategy for Clymax

This presentation explains the Digital Release Strategy for Clymax, a local Hip-Hop artist from Houston, TX. The presentation lays out goals and strategies in three phases: Pre-Release, Release, and Post-Release. A sales funnel, special promotional giveaways, and sales projections are also covered, as well as other important information. Please click here to view the presentation. This is a project from the Music Retail & Distribution course (October 2018), as part of my Music Business degree program at Full Sail University.


Music Aggregators: CD Baby

Online music distribution is easier than ever, thanks to Music Aggregators. Music Aggregators deliver an artist’s music to all of the major retailers, including Spotify, Apple Music, TIDAL, Amazon Music, Deezer, and countless other retailers that continue to find space in music streaming. Most do it for a fee or a percentage of sales; or both. This lucrative business has grown into an important sector of the industry, but it has become increasingly crowded with competitors. How does an artist know which music aggregator is the best? Click here to see why I believe CD Baby should be one of the first aggregators you consider .This is a project from the Music Retail & Distribution course (October 2018), as part of my Music Business degree program at Full Sail University.


Presenting: Wide Ruled Publishing

Wide Ruled Publishing is a concept publishing company created by me. They serve songwriters and offer some of the best royalty rates for their clients. Since the company is new to the market, I created a podcast episode explaining why publishing is important in order to build recognition and authority in the industry. I also created an infomercial that will be used to promote the business through targeted FB and Instagram ads. Please click here to see the podcast and infomercial. This is a two-project combination from the Music Marketing course (August 2018), as part of my Music Business degree program at Full Sail University.


2 Live Venue Pitch

This is a video pitch for 2 Live Venue, a live music company that hosts concerts and shows in the East End side of Houston, TX. In this video, we break down the vision and mission of the company, shed light on their target audience, discuss the company’s business model, analyze competitors and even go over financial information, such as sales projections and financing. This video is meant to inform an investor about the company and spark enough interest to form a partnership. This is a project from the Principles of Business Finance course (November 2018), as part of my Music Business degree program at Full Sail University. Click here to see the slide breakdown.


MVNDY ROSE – Sizzle Reel and One Sheet

With so many artists and bands independently fighting for five minutes of their audience’s attention, an artist must be able to clearly differentiate themselves. This is where the skills of an A&R are pivotal to success. In my Portfolio IV class, I was given the opportunity to work with an independent artist (MVNDY ROSE) and create various media assets for her. The following pieces are from my Portfolio IV: Talent Evaluation & Pitch Course (Jun. 2018) as part of my Music Business degree program at Full Sail University. Please see the one-sheet and sizzle reel here.


Artist Pitch to BMG

Every publishing company is unique in their own way. It’s important for publishing companies to do business with songwriters and artists that reflect their own values and vision. In this video, I present MVNDY ROSE to BMG, as I believe her artistry and brand correlates with BMG’s vision. This video is a project from the Music Copyright and Publishing course (July 2018), as part of my Music Business degree program at Full Sail University. Click here to see the slide breakdown.


Artist Analysis and Goals for John Paul

Here is an presentation regarding the audience and goals for independent artist, John Paul. This was a group project between Elysse Gwyn, Paul Reynolds, and myself. This project is from the Portfolio Piece Assignment in the Artist Management course (Apr. 2018), as part of my Music Business degree program at Full Sail University. Click here to see the presentation.


A&R Research – Faith Newman

In order to better understand the music industry, important public figures must be researched and analyzed. Understanding their path to success is a great way to identify what is required to build a fulfilling career. In this video, I take an in depth look at Faith Newman, former A&R for Columbia and current Head of A&R and Catalogue Development at Reservoir Music Publishing. This video is a project from the A&R Research and Presentation Assignment in the Music Evaluation for Artist & Repertoire course (May. 2018), as part of my Music Business degree program at Full Sail University. Please click here for access to the slides.


Clymax – Trending Report – Sales and Streaming Analysis

Analytical Insight into the sales and statistics of a music project I released in 2012, “Handle My Bidnezz.” These charts illustrate the importance of analyzing music data and how one can use stats to identify areas of development. This is not part of a Full Sail Assignment, I created this for my own benefit and to showcase my skills in allocating and analyzing music revenue reports. This is real data. Click here to see the full report.


Album Sales and Tours Numbers


Analytical Insight into Jay-Z’s Album Sales and Beyonce’s 2016 Live Performance Revenues. This is also a project from The Functions and Charts Assignment in the Excel Data Analysis and Reporting course (June 2017), as part of my Music Business degree program at Full Sail University. Click here to see the slide breakdown.


Leadership Infographic

This is an infographic I created that displays my personality traits. My values and strengths are highlighted and explained, while communicating my goals and approach to leadership. Please click here to view the infographic in full and download a PDF version. This is a project I created in my Leadership and Organizational Behavior course (June, 2018), as part of my Music Business degree program at Full Sail University.

Search the Website