For this month I will be working on content for the brand KIND Snacks, specifically KIND Bars. The content I have decided to go with is a video, a 10-15 second video at that. This video will promote healthier eating, specifically with in teens, which is a market that KIND Snacks rarely addresses.
According to Entrepreneur.com, the average human attention span is getting shorter. Short-form videos give you freedom to get to the point by appealing to viewers emotions in a logical sense within a short period of time. Todays teens live in a world of social media, dominated by short-form videos and text that is limited to 140 characters, so a 10-15 second video should speak to them on a level they are comfortable with.
Why aren’t KIND Snacks already communicating with teens? They promote healthy eating in adults and have snacks designed for children, but what about those adults who have been raising children into healthy minded teens? These teens also need snack options. I know first hand how busy teens can be with school and other activities they are involved in. I have two teens of my own and they are constantly on the go, always looking for something to snack on in a hurry, and many options out there are not healthy ones for them. I feel if KIND were to approach the teen market, they would be surprisingly successful and would help grow our healthy teens into healthy young adults.