KIND Snacks – Process Reflection

I was excited to start this class because content creation is my favorite part of marketing. I just love the idea of listening to a client need and coming up with a creative solution that can help build their brand and exceed their expectations. When it comes to creating content, my strengths lie primarily in taking an artistic view on the product. In this case with KIND Snacks, I put thought into what activities a KIND purchaser would be into, and then build content around that. Another strength of mine would be understanding where this content would be viewed. If we are to take the time to make content, we want it to be seen. This to me is an equally important part of the process and needs to be understood by everyone involved. Certain outlets, like Instagram for example, only support square videos. With this being said, if we are to create content to be promoted on Instagram, we need to make sure it is a square so it is posted properly.

As I move forward in my career, I will pay more attention to market trends. The type of content others is posting may dictate what our viewers are more incline to pay attention to. I’ve noticed lately that companies are posting 2-3 second looped videos due the popularity of Instagram Boomerang videos. Although I believe this is a fad, it is still important to understand what other marketers are using to gain viewers’ attention.

*Full Sail University assignment for Content Strategy, Development, and Marketing, 07.18

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